YouTube generates revenue in many ways. One of its ways of generating revenue is by putting advertisement before a video or interrupts a video with an advertisement.
I hope most people don't advertise this way because I will remember the short advertisement and not go to such businesses.
Good advertisements are fun to watch and enticing. If you are going to advertise before a short video, your advertisement video better be able to capture your audience attention almost immediately and hopefully in a positive way.
My reaction to advertisement videos before or during a YouTube video is usually one of dislike and irritation. Sometimes I go on YouTube to search for old advertisement to have a good laugh, be amazed, for a nostalgic feeling or to see how a long standing business presented itself in the past. Perhaps a rerun of advertisement for long existing business would be advisable. After all, you already paid for the work once and I wonder how much has your business really changed.
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